We combine market knowledge, local context and strategic analysis to help clients make realistic decisions before entering a market, approaching partners or developing new projects.

What we offer

1. Market Check

We provide a compact and realistic assessment of markets, sectors and target groups.
The focus is on practical orientation: What looks promising? Where are the risks? Which assumptions need to be checked before investing time and money?

2. Strategy Development

We help clients structure their next steps for market entry, cooperation, positioning or business development.
Our work is tailored to small and medium-sized companies, institutions and international actors that need clear guidance rather than generic reports.

3. Business Initiation

We support the preparation of concrete approaches to potential partners, clients or institutions.
This includes context analysis, communication strategy and a realistic assessment of local expectations and business culture.

Why Nexup Consulting?

Nexup Consulting offers more than standard market research.
We combine academic analytical skills, long-standing knowledge of Turkey and the D-A-CH region, and a strong understanding of cultural, institutional and business contexts.

Our approach is personal, discreet and focused on practical next steps.

About the Founder

Nexup Consulting was founded by Dr. Aysun Yaşar. She brings over 20 years of experience between Türkiye and the German-speaking markets, combining market knowledge, strategic analysis and practical business understanding. 

Nexup Consulting helps companies clarify opportunities, risks and potential partner companies.

Focus Regions

Türkiye
Germany, Austria and Switzerland
Neighboring markets of Turkey, including selected countries in the Middle East, the Balkans and the wider region

Contact

For inquiries, please contact:

contact@nexup-consult.com

We are happy to discuss whether a short market check, a strategic assessment or a first orientation briefing would be useful for your project.